Purpose:

Aids in developing and implementing quantitative consumer research studies, usually taking the form of research projects and tracking research programs. Typically is responsible for monitoring and reporting consumer research metrics that developed from several data points.

Responsibilities:

• Assist in all aspects of consumer research, including: project design, data tabulation, programming and statistical analysis.
• Study data to perform post-study analysis.
• Prepare written presentations in order to demonstrate technical research findings.
• Create and update comprehensive documentation on procedures, methodologies, and survey-specific findings.
• Engage in ongoing survey methods research testing for all modes of administration.
• Assist with creating, maintaining and adhering to the technical infrastructure for all reporting, data and dashboards within media strategy and market research.  This could include high-level, complex reports with intricate formulas.

Skills/Qualifications:

Bachelor’s Degree in Statistics, Mathematics, Market Research or Economics usually required. Must have comfort with using Access, advanced proficiency with Microsoft Excel, strong conceptual and mathematical aptitude/statistical methodologies, preferred experience with statistical programming software.