Purpose:

Markets products and supports sales activity by developing marketing and advertising campaigns; tracking sales data; planning meetings; preparing reports.

Responsibilities:

• Implements marketing and advertising campaigns by preparing and analyzing sales activity insight; preparing marketing strategies and plans; planning and organizing promotional presentations; updating calendars.
• Tracks sales and costs by analyzing and entering revenue, expense and new business data.
• Supports sales staff by providing sales data and revenue; market research and trends; account analyses; relaying account communication and customer service requests.
• Researches competition by identifying and evaluating product and service attributes, market share, pricing, and advertising.
• Plans meetings and conferences by identifying and coordinating requirements; establishing contacts; developing schedules and assignments; compiling mailing lists.
• Plans and monitors department budgets by comparing and analyzing actual results with plans and forecasts.
• Achieves company goals by accepting ownership for accomplishing new and different requests; researching opportunities to add value and increase profit to specific projects.
• Basic administrative tasks, including: correspondence, ordering inventory, scheduling, shipping packages and letters, receiving and distributing messages.

Skills/Qualifications:

Direct marketing, market research, project management, reporting research results, financial aptitude, process improvement, reporting findings and results, interpersonal and communication skills.